Exhibitor Seminars
TB1
ONLINE
9:30-10:30 Wed., Dec.15
SMART Mobility Forum 1
Next Generation Mobility
Sponsored by
Session Description
The latest information about specific efforts and development of the next generation mobilities will be discussed.
Program Agenda
9:30-10:00
Automotive Megatrends
Will Chu
Senior Vice President and General Manager
Automotive Business Unit
MARVELL
In this presentation, Will Chu, Senior Vice President and General Manager, Automotive Business Unit at Marvell will go in depth to discuss the latest automotive trends in today’s market.
10:00-10:30
Prescription for Revitalization of Japanese Manufacturing Industry
Tomohiko Adachi
Senior Principal Engineer
Integrated Control System Dev. Div.
Mazda Motor
The wave of digitalization is rushing to every industry, putting traditional manufacturing companies in a difficult position. On the other hand, manufacturing is the basis of Japanese industry, and its decline is directly linked to the decline of Japan. How do manufacturing companies live? Here are some ideas that could be the prescription.
In the first half, I will introduce the efforts to create value for survival at the automobile company Mazda where I work.
In the second half, I will introduce model-based development (MBD), which is considered to be one of the leading prescriptions for quickly realizing unique and socially valuable projects, and introduce the MBD promotion center established as an organization that realizes SURIAWASE 2.0 which is a new development style centered on MBD.